Neuromarketing services
NetValue S.M. Ltd provides innovative and scientifically substantiated advertising services that represent the cutting edge of modern communication strategies. Our services include marketing research concerning consumer selection mechanisms involving emotional interactions between product and consumer, as well as design and implementation of internet advertising campaigns. As part of our methodology, we employ neuroscience and/or biometric tools a nd methods to measure consumer (emotional) response to ads, products, and services.
Moreover, our expertise includes affective computing, artificial intelligence (A.I.),
and Human Computer Interaction (HCI), all tailored to enhance user experience during online interactions
with your brand.
NetValue is all about targeted design of your advertising campaign, design and analysis
of your brand image effect, offering considerable advantage over the competition. Our team consists
of internationally recognized scientists along with young successful professionals, responsibly
providing our innovative services.
Where brain science and marketing meet.
Modern marketing is not anymore solely based on conventional fields such as consumer psychology. The emerging field of neuromarketing uses a variety of neuroscience methods applied through tools such as Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Positron Emission Tomography (PET), and Skin Conductance Response (SCR). These tools, when used effectively in appropriately designed experiments, provide invaluable brain and psychophysiological data in order to accelerate comprehension of consumer behaviour. The purpose is to know how marketing messages affect neurons of the brain of your potential customers. This research methodology shows us what is happening in consumers’ mind at the time of purchase and what are the characteristics that make them choose a specific product/service instead of another, similar one. Thus, having strong research evidence about what your target audience wants to hear and see in relation to a specific product/service, NetValue effectively organizes all aspects of your advertising campaign.
In modern e-commerce, visitors of a website, instead of being exposed to plain text information, communicate face to face with animated anthropomorphic characters. These characters, in which is inherent the significance of emotion and personality are also known as embodied conversational agents (ECAs). ECAs incorporate artificial intelligence and thus are able to present your product/service, answer all customers’ relevant questions, and in some cases even make sales. At NetValue, we have scientific expertise in this field and can create your own ECA seller, giving a distinct impression to your customers.
Talent wins games, but teamwork wins championships.
Socially Artistic Events as a means of promoting your product/business
NetValue, with artistic director Constantine Conie Isaakidis, created a pluralistic group of artists from the whole spectrum of performing arts: Actors, dancers, acrobats, jugglers, clowns, musicians, as well as make-up artists, film and television technicians, writers, lighting technicians, etc.
Being experienced in organizing events both in Greece and abroad, NetValue’s artistic group organizes every aspect of your socially artistic event, which could take place on a road and/or a central square, as well as in your business/shop.
Actions, such as socially artistic events, add a special dimension to branding of your products/services, offering extrication from cliché advertising and connection to civilization and culture.
NetValue covers every aspect of production needs. Ideas, scripts, constructions, equipment, advertising material etc.
Talk to us about whatever you like. We're all ears.
